Developer launches 'casatels' in Batangas
WITH ALL THE OFFERINGS OF real estate firms, buyers are still on the lookout for a real estate project that will give them more edge over the existing properties.
Phoenix Land Inc. (PLI) hopes to provide that edge with its “hybrid” property project.
PLI is the developer of Las Haciendas Evergreen Communities in Laurel, Batangas.
Its new development is “casatels,” a unique concept of residences. A casatel is a condotel according to available definitions. A casatel is distinct in its physical attributes – not too big but it is intimately sized. It could be very well be one’s home – Mi Casa, My Hotel.
According to PLI’s marketing manager Dennis Morada, a casatel is a brand name but with a potential to be a generic name for the unique product.
“We want to convey to our buyers the feeling of ownership that is the reason our tagline is Casatels: Mi Casa, My Home. Mi Casa connotes pleasure and pride in something that is not just owned but earned, it just like saying “It is by my accomplishments, young as I am still, that I now own this vacation house,” Morada explains.
On the other hand, My hotel elevates the stature further by providing the target market the pride of having an investment in the field of pleasurable business.
The casatels will be at the Hacienda Cascada II, one of the seven haciendas in Las Haciendas Evergreen Communities.
The various casatel models that will be launched will be sold in very limited numbers and aside from the themes, the casatels will have its own names that are familiar to the class of people who will own them.
PLI will launch the first of the Asian Series Casatels this September.
PLI’s marketing manager, meanwhile explains that “the casatel is a Blue Ocean product. It presents features and advantages not yet present in the market. It is an improvement on the typical condotel or condominium we have around.”
The Blue Ocean Strategy simply says go to another market or create your own market.
By using the Blue Ocean Strategy, Morada says the casatel has extended Las Haciendas’ market base. Previously their products go no lower than P2 million (for a limited number of small lots) but with the casatel, they now have a more affordable P1.5 million product.
Source: Philippine Daily Inquirer
Business Monday September 15, 2008